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Hardcopy Peripherals Weakened in First Half of 2011



IDC Expects the Market to Pick Up Pace in the Second Half Despite Initial Slump


Manila, September 16, 2011 - The local market for hardcopy peripherals (HCP), which is composed of printers, multi-function peripherals (MFP) and digital copiers, ricocheted in 2Q 2011 after a dismal first quarter, bringing shipments to a half-year total of 415,053 units. The 1H 2011 results is a slight drop from last year’s 421,472 units from January to June. Pamela Sumanga, Market Analyst for HCP research at IDC Philippines notes that the 1.5% contraction was mainly brought about by the weak demand for inkjet in 1Q 2011.

According to the IDC Asia/Pacific Quarterly Hardcopy Peripherals Trackers 2Q 2011, laser and serial dot matrix (SDM) technologies displayed robust performances in 1H 2011, which grew sharply by 31.3% and 23.3% respectively YoY. Inkjet shipments, on the other hand, dipped by 7.3% YoY. While inkjet shipments still form the bulk of the market for 1H 2011 at 78.4%, it is 4.9 percentage points lower than its 1H 2010 share. “Philippine’s HCP market in 1Q 2011 failed to outshine the performance in the same period last year due to a slump by all vendors. The market fell to 194,814 units, which is the first time that total shipments arrived at less than 200,000 units in a quarter since 3Q 2009. Inkjet shipments, particularly that for inkjet printers, dropped by 48.8% YoY in 1Q 2011. While there was an uncharacteristic sequential growth in the second quarter of the year, which is historically a lean season for HCP, such development proved to be insufficient in pushing the market at a higher YoY level,” says Pamela.

In terms of base configuration, only copiers recorded a YoY growth and at an impressive rate at that of nearly 50% in 1H 2011. Much of the growth is attributed to product line expansions by most major vendors. Shipments of fax-based HCPs, on the other hand, fell drastically by 88.9% as only two vendors, Brother and Canon pursued this market so far this year. Printer-based HCP shipments also contracted, albeit at a marginal rate of 0.8%. Nonetheless, printer-based HCPs remain to occupy 97% of the market, with the MFP product expanding by 40.8% YoY in 1H 2011.

IDC projects the HCP market to reach nearly 910,000 units by end of 2011, signifying a 3.1% increase from 2010. Tenders are projected to spur for the remainder of the year, due to the anticipated escalation in government spending after a sluggish performance in 1H 2011. Consumer spending, on the other hand, will likely be stirred by price drops and end-user promotions, as well as the continued resilience of remittances from overseas Filipino workers that essentially support a lot of households in the country. Lasers are expected to sustain robust growth throughout the remainder of the year and account for roughly 10% of the 2011 HCP market. Inkjet and SDM, on the other hand, are anticipated to grow at a marginal rate of less than 2% each.

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community makes fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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